British sportsbetting giant William Hill has announced the signing of a two-year partnership agreement with BD Sport Group that will see the in-stadium betting provider’s BD Stadia UK subsidiary help it to launch services inside six English football grounds.
William Hill revealed that it previously partnered with BD Stadia UK to introduce its betting booths to the home grounds of Premier League stalwarts Tottenham Hotspur, Everton and Chelsea but it will now expand this list to include the stadiums of fellow top-flight sides Stoke City and Huddersfield Town. The London-listed bookmaker explained that the deal is to also include Championship teams Bolton Wanderers, Queens Park Rangers and Preston North End as well as English Football League One side Bradford City.
“BD Sport [Group] has done an excellent job activating our stadium betting partnership rights with Chelsea, Everton and Tottenham Hotspur and we are delighted to be able to extend our relationship with these new Premier League and English Football League club deals,” read a statement from Kristian Welch, Marketing Director for London-based William Hill.
Under the terms of the agreement, BD Stadia UK is to provide William Hill with branded betting booths for the six grounds’ general concourses and corporate hospitality suites and boxes as well as staff uniforms and match-day coupons. The service will see fans able to place sportsbetting wagers inside the stadiums on game days and subsequently collect any winnings in person at over 2,000 retail locations or via a direct deposit to an online account at WilliamHill.com.
“It’s exciting that William Hill has recognized the dynamic engagement our service provides on a match day at White Hart Lane and Stamford Bridge and is partnering with us to expand that across the country,” read a statement from Tony Warwick, Joint Managing Director for BD Sport Group. “We are extremely pleased to be working with it for the next two years and look forward to football fans collecting their winnings online and in shops.”